MY ROLE: Director of Marketing & Community Engagement, EVC Co-Director
CLIENT: The Educational Video Center
Founded in 1984, EVC is a non-profit devoted to teaching documentary video production to high school students as a means of developing their artistic, critical literacy, and career skills, while nurturing their idealism and commitment to social change.
Marketing & Distribution: I oversaw the production, design, and copy writing for all EVC marketing materials, including the catalog above. I managed the mailing of 20,000 of these catalogs to K-12 schools and universities twice annually. In 2 years, I doubled sales and helped EVC videos reach new audiences through in-school screenings, video sales, tv broadcast, and film festival screenings including the Tribecca, Los Angeles, San Diego Latino, and Human Rights Watch Film Festivals.
Community Engagement: As a fledgling program, I worked closely with EVC's founder and advisors to craft program objectives and evaluation metrics. Together we created EVC's Youth Speakers Bureau, inviting EVC youth filmmakers to screen their documentaries in schools, local community centers, colleges, and churches, and on occasion to travel to other cities across the country. Students partnered with community based organizations to identify key actions to recommend to audience members, to create short, sharable versions of their videos, and to participate in public speaking events.
Management: As Co-Director of EVC, I managed organization-wide operational, marketing, and financial projects including mission-building, budgeting, branding, and program evaluation.
I managed the design of print mailers, and I redesigned and coded EVC's website catalog (right)
I oversaw the design and production of EVC's DVD titles. For the 2 films above, I formed partnerships with grassroots organizations to organize collaborative screenings and take action campaigns.
In the case of All That I Can Be, our partners included The War Resisters League, American Friends Service Committee, Iraq Veterans Against the War, and award-winning filmmakers. With their help, EVC students traveled to Philadelphia, Vermont, and Western Massachusetts to screen their work and participate in discussions about alternatives to the military.
I worked with students to edit shorter, classroom-friendly versions of their videos. I also created study guides in collaboration with EVC education staff.